15-MOD1-ES-3BA-11

Module A Course 3 (winter): PERSUASION IN THE MEDIA

The course concentrates on  the relationship between persuasion and mass-mediated discourse considered from the pragmatic,  socio-psychological and cultural  perspective. It aims to show that  culture, pragmatic processes and socio-psychological factors co-create the dynamics of interaction and influence the perception of the effectuality of argumentation in mass-mediated discourse.