15-PROSEM214-2BA-11
Linguists have analysed verbal communication in much detail and have developed reliable methods of doing so. But communication goes beyond the verbal layer and includes other semiotic modes: the visual, the audio, the tactile. The social semiotic approach which we will follow here, sees human communication as a process of producing and interpreting signs in context. The impression that a given website, advertisement or music video creates is a result of the combined effect of words, colours, spatial arrangement and many other factors. In this proseminar we will learn how to analyse these patterns of meaning making. This will help us understand how certain elements contribute to communicating abstract ideas and values as well as how they engage the recipients. To receive credit for the course students are required to (1) read and understand the assigned texts (about 20 pages per week); (2) participate in the class discussion; (3) participate in the team task during the classes; (4) make a presentation on the basis of assigned reading; (5) make a presentation of their own mini research project.
- Nauczyciel: Małgorzata Fabiszak